‘It’s huge’: Nike deal breaks new ground in WSL for London City Lionesses

• Club owner says deal is largest in women’s game

• Claimed to exceed some men’s Premier League shirt deals

The Women’s Super League club London City Lionesses’ new front-of-shirt sponsorship deal with Nike is the largest in the women’s game, according to their American owner, Michele Kang.

The length and value of the deal has not been disclosed but sources close to the WSL club are hailing it as a gamechanging moment and Kang claims that it even exceeds some men’s Premier League clubs’ shirt deals.

Continue reading...